Each property will have a customized
Marketing Plan
The following is provided as a minimum.
Plan of Attack
"Not Just A Plan But A Promise"
Put Listing in Multiple Listing Services
Create High Impact Brochures for Property with
complete photo spread, Maps and area information
A.) Inside
B.) Brochure Box on Sign
Install yard sign
Install lock box on property(If appropriate)
Measure property (Appraiser will measure for
difficult Floor plans)
Put home on Contra Costa broker tour
Hold open house as needed and until sold!(We hold our own opens)
Advertise in Newspaper, Homes Illustrated and
other local and regional magazines as needed
Advertise locally and nationally on the Internet
via my web sites (about 86), RE/MAX national, Contra Costa, Alameda MLS sites and Click
Tour (virtual tour site). I also build a professional web site including every room and
complete exterior and neighborhood (see example at www.fredsplace.com)
Buyer's home book
Mail fact sheet to other top agents and offices
Mail fact sheet to past clients and sphere of
influence list
Relocation network and RE/MAX International
Relocation for maximum exposure to out-of-state and out-of-country buyers
Zone market by telephone or door-to-door
("Looking for your new neighbor") announcing the new listing
Active vs. Passive Marketing techniques
A.) Target marketing of
property
B.) Ongoing telephone marketing campaign
Provide staging information and videos to help
create the best first impression and positive impact possible
Provide update of market as new listings and
under contracts occur in neighborhood
Provide weekly/daily (as needed) feedback to
Seller's by phone, through mail and E-mail
Pre-Qualify buyer's when possible
Coordinate with other professionals involved in
the Sale
Handle all negotiations and details of offer and
contract
Facilitate Home Warranty
Review closing documents, attend closing, deliver
check to Seller and most important I continue past closing with follow-up as needed
